POINT OF PURCHASE | Gray Monk Estate Winery | Faces of Gray Monk
On the heels of the results of consumer research, Gray Monk needed a new campaign with wider
appeal, and “the Faces of Gray Monk” was born. AVRC proposed the “Faces” campaign, still in use
today, with the idea being that throughout the campaign the faces could be those that represent Gray
Monk’s customers, staff or family. The program, with its wide appeal, includes print advertising, in-store
collateral materials, and brochures.

BRANDING + ILLUSTRATION | GreenEdge Kids
Green Edge Kids, a start-up organic and natural children's clothing store in Solana Beach, California, retained AVRC to create a trademark and brand specific tshirts.

PACKAGING | Pacific Palate | Duqqa Packaging
Duqqa is a gourmet snack food product. The logo and packaging reflect Duqqa's Egyptian roots.Created were labels for bags and jars, as well as posters, environmental signage and handbills. The overall look is a contemporary style, incorporating bold graphics and colour to catch the customer'sattention at the shelf.

PUBLICATIONS | Reel West Productions
For more than 25 years, Reel West Productions has been the one-stop information source for people in film, television, video, and multimedia production in Western Canada. Andrew von Rosen assumed the role of Reel West's designer in 1996.

Reel West Digest is an annual directory for Western Canada's film industry, an effective tool for companies and individuals providing services and facilities for production.

Reel West Magazine, the Digest's companion publication, is printed six times a year. Andrew has made it his mandate to refine the look of the magazine year after year. In 2000, Reel West won a Western Magazine Award for Trade Magazine of the Year, and in 2001 repeated the honour. In the time since the magazine has also received nominations five times.

PACKAGING | Church & State Wines | Labels
Church & State Wines required a label refit in order to create brand integrity and a higher level of recognition with consumers for the Church Mouse tier, originally created by the winery.

POINT OF PURCHASE | Carmen | Backer Cards
Chilean winery Carmen required backer cards for use in a retail environment. AVRC created one for the
featured summer season, and one for the winter season, and used situational stock art illustrations.

PROMOTIONAL COLLATERAL | Vancouver Canadians
AVRC has been the agency for the Vancouver Canadians baseball team since 2002, creating the team’s baseball cards, poster, tickets, pocket schedule, program, lucky number sheet, post cards and display ads. Each year AVRC produces materials that reflect the team’s place in Vancouver history and builds upon a fan favourite destination. When AVRC wrote the tagline “See you at the Nat!” we never imagined that an additional 10,000 fans would come through the gate.

MARKS | Various Clients

POINT OF PURCHASE | BC Tree Fruits
AVRC is the agency for BC Tree Fruits, marketers of Okanagan fruit. Items produced for BC Tree Fruits on an ongoing basis include point of sale and educational materials, including brochures, calendars, packaging, posters, display stands, and trade show booths. AVRC also oversees the art direction of photography and plays an advisory role as required.

PACKAGING | Church & State Wines | Labels
Church & State Wines required a label refit in order to create brand integrity and a higher level of recognition with consumers for the Church & State tier.